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                                                                                                    PROCESS

                                                                                                    Picture
                                                                                                    In order to better facilitate your festival building, the proper research must first be done. Below you will find links to some of the most successful music festivals currently in existence. Visit these websites and pull out as much information as you can about all of the requirements you are expected to complete. In order to help you with a pricing model, Mr. Vliek has created a spreadsheet where you can fill out pricing from the individual festivals and the form will tell you the average price per day. In order to access this from, follow this link: http://spreadsheets.google.com/ccc?key=0AgHF_CA_L1EIdHMwcnEtbFZDdXpPb0U3cGZzQTctbnc&hl=en&authkey=CK6M4OEM. Under "File", select "Dowload As Excel". You will now be able to enter pricing totals and save them to your workspace.

                                                                                                    Successful Festival Websites:
                                                                                                    http://www.lollapalooza.com - Lollapalooza
                                                                                                    http://www.bonnaroo.com - Bonnaroo
                                                                                                    http://www.coachella.com - Coachella
                                                                                                    http://www.lilithfair.com - Lilith Fair
                                                                                                    www.rockthebells.net
                                                                                                     - Rock the Bells
                                                                                                    http://www.sxsw.com - South by Southwest

                                                                                                    After completing research, start brainstorming with your team. You will be given time in class to work in the computer lab to generate your PowerPoint and do any further research you wish. After completing the PowerPoint, upload the document to Google Docs and set the privacy settings so that anyone with the link may view the document. Make sure you send the link to Mr. Vliek.

                                                                                                    Upon completion of all presentations, you must follow this link to take a vote on which group should receive the start up money.

                                                                                                    Link = http://spreadsheets.google.com/ccc?key=0AgHF_CA_L1EIdEFEQXhvd3U3UUJSZDJaUnBSOV8td1E&hl=en&authkey=CO2apqgD

                                                                                                    TIPS

                                                                                                    Here are a few tips to help you find success.

                                                                                                    1. Always keep in mind your target market. For example, if you are going to host a heavy metal festival, make sure that your merchandise is centered around what metalheads would be interested in. ALL MERCHANDISE MUST BE SCHOOL APPROPRIATE!!!
                                                                                                    2. Do not select to many big name bands. When you build your concert schedule, you must keep in mind that all bands want to "headline", which really means they want to play at night. If you schedule too many big name bands and they have to play during the day, they might turn you down. A good balance would be to select %25 big name acts, %50 middle of the road acts, and %25 acts that are up and coming.
                                                                                                    3. Be creative. You do not have to limit yourself to one genre or even one stage. Many festivals have side stages. This would require you to sign more acts, but would enable you to be more creative.

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